Axel Barrett vs ENI, Novamont and EUropean Commission

For decades, manufacturers sold better living through chemistry. Many consumers are now reluctant to believe the new branding.

Whether it’s the influence of the media, or public demonstrations against climate change, the impact of plastic on the environment has captured the attention of consumers worldwide. How much do shoppers really care? Are their criticisms and wishes reflected in their own purchase behaviour? Which regions, countries and demographics are most engaged with reducing their…