Category: Greenwashing
-
Nestlé committed the largest-ever greenwashing ecocide
I wouldn’t believe it without the video. This is a masterpiece of greenwashing evil. Who conceived this, and why aren’t they in jail?
Written by
·
-
Greenpeace calls on Toyota to stop greenwashing biofuel vehicles
Greenpeace calls on Toyota to stop greenwashing biofuel vehicles
Written by
·
-
ENI fined €5m for greenwashing palm oil biodiesel
Italian oil giant Eni has been slapped with a €5 million fine over its greenwashing of palm-oil based diesel as ‘green’. The company ran a major marketing campaign that deceived consumers by claiming its ‘Eni Diesel+’ has a positive impact on the environment, Italy’s advertising watchdog ruled.
Written by
·
-
Singapore issues greenwashing guidelines for businesses
https://www.eco-business.com/news/singapore-issues-greenwashing-guidelines-for-businesses
Written by
·
-
Experts debate bioplastic innovations amid greenwashing, regulations, and fossil fuel reliance
https://www.packaginginsights.com/special-reports/bioplastics-debate-greenwashing-regulation.html
Written by
·
-
Nestle sued for alleged greenwashing in Poland
https://finance.yahoo.com/news/nestl-sued-alleged-greenwashing-poland-135123169.html
Written by
·
-
India goes in full greenwashing mode for compostable plastic
https://www.hercircle.in/engage/get-inspired/trending/nfr-is-indiarsquos-first-zone-to-shift-to-compostable-bioplastic-on-trains-9600.html
Written by
·
-
EU may revoke “greenwashing” directive, NGOs call for consumer protection (FREE)
Read EU may revoke “greenwashing” directive, NGOs call for consumer protection
Written by
·
-
Greenwashy Emirates Biotech to partner with UAE University
Top notch greenwashers are working for Emirates Biotech. So sit down and enjoy the trip to ‘greenwash’ land.
Written by
·
-
The True Nature of the Lays Chip Box; PepsiCo accused of greenwashing
ADVERTISING – New revolutionary biodegradable plastic resin from Symphony Environmental called ‘NbR’: Less fossil and CO2 emissions — This is a FREE article
Written by
·
-
Emirates Biotech to become most greenwashy PLA plant (FREE)
I’ve just read on the news that the new Emirates Biotech PLA plant in UAE is entering its execution phase. This is a FREE article.
Written by
·
-
Class Action against P&G for greenwashing and deforestation
P&G is full on greenwashing. The greenwashing circus may turn to be very expensive. — ADVERTISING – New revolutionary biodegradable plastic resin from Symphony Environmental called ‘NbR’: Less fossil and CO2 emissions
Written by
·
-
The Carbon Capture fairy tale
Let me explain with simple words why carbon capture is greenwashing. This is a FREE article.
Written by
·
-
Companies are retracting carbon neutrality claims (Net Zero update)
Net Zero and carbon trading are greenwashing scams designed by the usual suspects: the WEF, the US oligarchs (Bill Gates, John Kerry, etc.) and McKinsey. These players have in common that they do not represent the interests of the middle class.
Written by
·
-
Compostable bags receive greenwashing award in New Zealand
Consumer organisations are not dupe of the compostable and bio-based greenwashing bullshagga.
Written by
·
-
Sustainable plastics are not a solution, researchers warn
What are sustainable plastics? A review of interrelated problems and solutions to help avoid unintended consequences.
Written by
·
-
EU launches action against 20 airlines for greenwashing
EU launches action against 20 airlines for greenwashing
Written by
·
-
Net zero has become unhelpful slogan and should be dropped, says head of UK climate watchdog
Net zero is a greenwashing term. Using this term in your corporate communication may expose your company to greenwashing accusations
Written by
·
-
Kraft Heinz Faces Shareholder Vote On Its ‘Deceptive’ Recycling Labels
Kraft Heinz Faces Shareholder Vote On Its ‘Deceptive’ Recycling Labels
Written by
·
-
Eggland’s Best faces legal action in US over greenwashing recyclability claims
Eggland’s Best faces legal action in US over greenwashing recyclability claims
Written by
·
-
EU Greenwashing directive directly aimed at Bioplastics
You’re involved in marketing bioplastics …. bringing bioplastics to the market … then you need to read this one.
Written by
·
-
Shareholders sue Oatly for greenwashing
Oatly greenwashing suit to be settled for $9.3m
Written by
·
-
Greenwashing: how EU firms can validate their green claims?
Companies to submit environmental marketing claims for verification before using them
Written by
·
-
Industry statement on EU greenwashing for products containing hazardous substances
Industry letter calling on EU policymakers to reject the proposed amendment that would prohibit greenclaims on products containing hazardous substances.
Written by
·
-
EUBA position on the Net Zero Industry Act
Net zero is probably the highest level of greenwashing you can find on the market.
Written by
·
-
Australia New Environmental Claims Code
Australia turns the screw on greenwashing with revised advertising code
Written by
·
-
EUBP statement on Green Claims directive
European Bioplastics, together with other stakeholders, have published a joint statement to communicate our asks on the Commission’s proposal for the Green Claims Directive.
Written by
·
-
European Parliament adopts anti greenwashing directive
MEPs adopt new law banning greenwashing and misleading product information — Well, I think this is going to increase confusion but no worries because it will probably not be enforced in the field just like the EU SUPD. I call them ‘ghost directives’.
Written by
·
-
KLM ‘greenwashing’ Court Case started
KLM defends advertisements in Dutch court, denies ‘greenwashing’
Written by
·
-
Oxfam & The Salvation Army are dumping textile waste in Kenya (FREE)
Oxfam International and The Salvation Army are dumping second hand clothes in Kenya. This is a FREE artricle
Written by
·
-
Unilever investigated by UK watchdog for greenwashing claims
Another hit for greenwashing platform Ellen MacArthur Foundation that claimed Unilever was an example. Unilever is everything except an example. Unilever is also known to be a greedy company.
Written by
·
-
Unilever’s complicity in the plastics crisis (Greenpeace)
In the small print, you can read: Greenpeace does not support FMCGs switching to compostable packaging due to lack of infrastructure to manage them appropriately –It’s also interesting to note that The Ellen MacArthur Foundation recently called out Unilever as one of the businesses making the most progress to reduce its virgin plastic packaging footprint.
Written by
·
-
Legal complaints against BA and Virgin Atlantic for greenwashing over Biofuels
British Airways (BA) and Virgin Atlantic are sued over their claims that Sustainable Aviation Fuels (SAF) are green
Written by
·
-
Time has turned into a greenwashing platform (FREE)
Time has issued a 100 Climate leaders list; just check out how funny that is. This is a FREE article
Written by
·
-
Ocean Bottle does the same marketing trick as Polymateria
I don’t know what to think of this: greenwashing or not? Today, I think it’s greenwashing.
Written by
·
-
With no worldwide standards, are ‘plastic credits’ reducing waste or greenwashing?
Companies and other entities are buying ‘plastic credits’ allowing them to offset every ton of plastic they make with an equivalent amount of plastic waste collected and taken out of the environment elsewhere — often in poor nations lacking waste management programs.
Written by
·
-
NGOs ask to end Mass Balance greenwashing
ECOS and the Rethink Plastic alliance ask the EU Commission and its consultants to set limits to the use of the ‘mass balance’ method when measuring recycled content in plastic products.
Written by
·
-
EU to ban ‘climate neutral’ claims by 2026 (Financial Times)
Brussels to crack down on greenwashing of consumer products
Written by
·
-
ESG Terminology Dumped by BlackRock (FREE)
Speaking at the Aspen Festival of Ideas, BlackRock CEO Larry Fink announced he’d no longer be using the term “ESG.” This is a FREE article.
Written by
·
-
Will the voluntary carbon market survive mistrust and regulation?
As more companies eye carbon credits to meet net-zero pledges, scrutiny is growing over the future of the voluntary offsets market.
Written by
·
-
Bioplastics is a False Greenwash Solutions says the Hill
One common greenwashed false solution is single-use products made from “bioplastics.”
Written by
·
-
New carbon market code of practice discourages companies from greenwashing
The greenwashing recipe needs a “healthy” revamp? Why not mix it with aspartame?
Written by
·
-
Are ‘carbon neutral’ claims dead?
Carbon neutral claims are under the cosh, so will the world’s major food brands continue to use them? — The EU Commission has helped build and promote a carbon offsetting scheme but it recently realised it’s all greenwashing.
Written by
·
-
EU Commission PEF Sustainability Tool is a bit Disconnected from Reality
The EU Commission recognises sometimes that their policy ideas don’t make sense.
Written by
·
-
Greenwashing vs. Real Sustainability: How to Spot the Difference
A good example of greenwashing is the use of single-use plastic products labeled as “biodegradable” or “compostable.”
Written by
·
-
Greenwashing and how to avoid it: an introductory guide for Asia’s finance industry
The next wave of greenwashing: offsets, competitor claims and ‘transition-washing’
Written by
·
-
The coming crackdown on corporate greenwashing
Large companies worldwide have made net-zero pledges, but they often rely on misleading or false claims. New rules and recent court cases promise to make it harder for firms to pose as “climate leaders” while maintaining pollution as usual.
Written by
·
-
Fashion greenwashing glossary: what do ‘biodegradable’, ‘closed loop’ and ‘degrowth’ really mean?
Our experts lift the veil on some commonly used fashion marketing terms, and what they actually mean in practice
Written by
·
-
Asia and Australia target greenwashing as companies risk penalties
Asia-Pacific nations from Singapore to South Korea are getting tougher on false or misleading climate claims as ESG rules ramp up.
Written by
·
-
CIEL Recommendations to Avoid Circular Plastic Greenwashing
CIEL is the centre for international environmental law. The original concept termed circular economy focused on two key pillars. First, the protection of natural capital (and thus the minimization of resource extraction). Second, the elimination of externalized costs [1] — i.e., ‘externalities,’ or harmful impacts from a material’s production or use whose costs are paid by the public,…
Written by
·
-
American Beverage Association Accused of Greenwashing
National Advertising Review Board Recommends American Beverage Association Modify Certain Environmental Benefit Claims for “Every Bottle Back” Initiative
Written by
·
-
The Greenwashing Crackdown Timeline
Changing Markets Foundations publishes the “Greenwashing Crackdown Timeline”.
Written by
·
-
Corporate Climate Responsibility Monitor 2023
The Corporate Climate Responsibility Monitor assesses the transparency and integrity of 24 major companies’ climate pledges and strategies. It evaluates four main areas of corporate climate action: tracking and disclosure of emissions, setting emission reduction targets, reducing own emissions, and taking responsibility for unabated emissions through climate contributions or offsetting.
Written by
·
-
Student NGO Wages War on Carbon Projects Greenwashing
Launched by 17-year-old Green School Bali student Freddie Hedegaard, Dungbeetle uses NFT technology to verify small-scale carbon projects.
Written by
·
-
Dow Caught Greenwashing on Shoe Recycling
Reuters investigation raises serious doubts over authenticity of Dow’s Singapore shoe recycling program — I think it’s beyond greenwashing; it’s fraud.
Written by
·
-
Tesco Accused of Greenwashing over Biodegradable PLA Teabags
Complaint filed against retail giant after an experiment found that the teabags did not biodegrade after a year buried in soil
Written by
·
-
Mattress Recycling Not as Effective as Often Assumed (FREE)
Polyurethane foam recycling not as effective as often assumed. Analysis reveals foam recycling misses 1:1 displacement. Article by David Goldstein.
Written by
·
-
Top Beauty Brands Called out for Greenwashing
Is the beauty industry’s commitment to tackling climate change more than skin deep? From “incoherent” net zero plans to reliance on carbon offsetting, a report from the Carbon Trust highlights the beauty industry’s blemished climate commitments — What they fail to tell you is that “Net Zero” is also a greenwashing platform
Written by
·
-
Net Zero Insurance Alliance Fails to set Sufficient Climate Targets for its Members
The Net-Zero Insurance Alliance (NZIA) Target-Setting Protocol, launched today at the World Economic Forum, lacks ambition and opens the door to corporate greenwashing according to the Insure Our Future campaign.
Written by
·
-
Washington Post Article on Regulating Sustainability Claims in EU and US
Is that fork really biodegradable? Companies may soon have to prove it. The E.U. and the U.S. are moving to more heavily police climate claims such as ‘recycled’ and ‘sustainable
Written by
·
-
Japan Times Article on Biodegradable, Compostable and Bio-based Plastic
The Japan Times publishes an article on how to spot greenwashing
Written by
·
-
Half of Green Claims in EU are Misleading
European Commission is preparing to introduce rules to prevent greenwashing
Written by
·
-
Greenwashing Categorisation
Greenwashing Growing Increasingly Sophisticated, Says Planet Tracker. New report from financial think tank examines the different forms greenwashing is taking and the associated global scrutiny
Written by
·
-
Why Consumers Don’t Punish Big Polluters for Greenwashing Lies?
Stigma as Moral Insurance: How Stigma Buffers Firms from the Market Consequences of Greenwashing
Written by
·
-
TIPA CEO Says Compostable (Plastic) Packaging Can Help Feed the World
I don’t think this is the best kind of “claim” to make because it’s a bit “far fetched” and “cynical”. I wouldn’t walk that “marketing” path.
Written by
·
-
EU Could Act Against carbon-neutral greenwashing
The EU could be about to take a giant step against carbon-neutral greenwashing
Written by
·
-
Coke Response to COP27 Sponsorship Backlash
In a statement shared today, Coca-Cola said that it had “actively engagely” at COP events since Copenhagen in 2009, and has participated with the aim of “listening and learning, and constructively engaging in positive climate action.”
Written by
·
-
Zero Tolerance for Greenwashing Says UN
COP27: ‘Zero tolerance for greenwashing’, Guterres says as new report cracks down on empty net-zero pledges
Written by
·
-
Google and the Big Oil Connections
Google is selling oil firms valuable digital real estate that they use to downplay their role in climate change, despite the search engine giant pledging it would stop taking money for ads that counter the scientific consensus on global warming
Written by
·
-
Another Greenwashing Claim by Coke
Coke made a new commitment in time for COP27; however, a journalist was able to identify the “error”. It’s all in the way they formulate their commitment.
Written by
·
-
Is Green-Hushing the New Greenwashing?
Some firms are choosing not to talk about their green targets, climate researchers say.
Written by
·
-
Greenpeace Says CGF Call for Chemical Recycling is Greenwashing
Greenpeace USA Slams Consumer Goods Forum Calls for More Chemical Recycling as Greenwashing
Written by
·
-
Formula 1 Goes Net Zero Greenwash
In 2019, Formula 1 launched its plan to be Net Zero Carbon by 2030. Nearly three years later, what is the sport doing to meet this ambitious target? — F1 Goes Net zero? Sorry, is this a joke or just a heavy greenwash operation? EU citizens are told not to drive their old diesel cars…
Written by
·
-
Shell, BP, Exxon Leaked Emails Reveal Climate Tactics and Greenwashing
Oil and gas companies may commit to net zero goals in public – but internal emails tell a different story — Funnily enough, there’s never a leak as to how those companies interfere with democratic processes and institutions. Follow the money, look at the shareholders, not the companies or the oil.
Written by
·
-
Greenpeace Reacts to Coke’s Sponsorship of COP27
Hold on … The 2022 United Nations Climate Change Conference (COP27) will be sponsored by a private company? Worse, by a company accused of generating the most plastic pollution. This tells you enough about the United Nations. Did the UN became a cocktail reception for the corporate bourgeoisie?
Written by
·
-
Greenwashing Report on 5 Oil Majors
This latest report compares and contrasts the public communications, business operations, and policy engagement of 5 ‘supermajor’ oil companies: BP, Shell, Chevron, ExxonMobil, and TotalEnergies — Hé, TotalEnergies … the company that used to preside over European Bioplastics. There’s seem to be a gap between what they say and what they do.
Written by
·
-
Skeletons in the TotalEnergies Closet (FREE)
TotalEnergies makes profits, kills the climate and lies. The following article was published in the Belgian media following the current media campaign by TotalEnergies, the mother company of TotalEnergies Corbion that has presided over European Bioplastics for … well I can’t remember for how long exactly …. but for a very long period…. This is…
Written by
·
-
Tipa Goes in Full Greenwashing Mode
Here’s a flagrant example of greenwashing and what the compostable plastic industry should avoid at all cost.
Written by
·
-
H&M Beeing Sued for Greenwashing
H&M is Being Sued Over “Misleading” Sustainability Marketing, Product Scorecards — Something tells me that this is just the beginning; many more companies to be sued for greenwashing claims. Will this trend come to the Plastic and bioplastic sector too?
Written by
·
-
10 Greenwashing Champions
Brands exposed for ‘misleading and mendacious’ packaging claims
Written by
·
-
H&M Stops Sustainability Index over Greenwashing Claims
Fashion brands pause use of sustainability index tool over greenwashing claims
Written by
·
-
Adidas Greenwashing with Floatable Ocean Plastic Tennis Court
Adidas Creates Floating Tennis Court Made of Ocean Plastic to Raise Awareness — There has been a greenwashing avalanche since the EU launched the circular movement.
Written by
·
-
Debunking Bioplastics
The environmental impact of consumer items is complicated and the prefix “bio” does not necessarily mean better.
Written by
·
-
Retailers Greenwashing on Plastic Report
Check out new Changing Markets Foundation and Break Free From Plastic report investigating where European #supermarkets stand on #plasticpollution crisis.
Written by
·
-
Adidas and Parley Accused of Ocean Plastic Greenwashing
Documentary on the ocean plastics used by Adidas and Parley for ocean
Written by
·
