Bioplastics Ranking February 2020

Conclusions

February was a very quiet month.
Versalis and Clariant made the highest jump in visibility. Versalis through their strategic decisions and moves. Clariant through their crisis.
BASF has probably the best organised communication machine in the industry. They’re not the most inspiring or sustainable but when it comes to their communication operations …. they’re the best. Somebody must have done an impeccable job in terms of organising their communications operations in the past.
Dupont is reaching the top. However, they may not be around at this time next year due to the PFAS scandal.
Genomatica is back in the game with Bio-nylon. Genomatica may become a unicorn.
Stora Enso had the biggest drop in visibility. They had an excellent December month (1st place), they’ve been sliding down since then.
Avantium and Neste remain consistent in their communications. Avantium mostly due to their people moves; Neste because of their natural talent when it comes to communications.
Congratulations to Danimer Scientific for remaining in the top 10.

[table id=10 /]

Notes

This ranking is based on website statistics of BioplasticsNews.com for the period 1 – 29 February 2020.

FEB means the ranking for February and is a relative ranking. JAN means ranking for January and is a relative ranking.

Visibility Ratio (VR) shows how the top companies compare to the first company. The first company gets 100 % per cent, how much do the other companies receive compared to the first. This is an absolute ranking in a percentage scale.

Not all companies are equal in size. Some companies are only active in bioplastics while others are also active in traditional plastics. Not all companies produce the same type of bioplastics (PLA, PHA, Bio-PE, etc). Not all companies have the same marketing budget (multinationals vs startups). Not all companies have the same place in the bioplastic value chain.

We combine company names and brands: some brands are known by their company name, some companies are known by their brand names.