Bioplastics Ranking October 2019

Bio-on is still the most visible company.
Novamont takes the second place back from BASF.
Corbion makes the highest win of the month.
Corbion, Futamura and Mitsui Chemicals make the highest jump in popularity.
Futamura, Mitsui and Kaneka show a clear commitment from Japanese companies to come out of the digital communications cave. Futamura shows a disruption from the past.
Avantium‘s rise has been the most consistent in the last few months.
Neste, Stora Enso, NatureWorks, Total-Corbion remain stable in the top 10.
Braskem is out of the top 10, replaced by Mater-Bi who is the leading bioplastics brand name (all previous entries are companies). DuraSense (Stora Enso) was the second brand.
The company who lost the most (Oct vs Sep) is Dupont

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NOTES

Video Diary

This ranking is based on website statistics of BioplasticsNews.com for the period 1 – 31 March 2020.
Not all companies are equal in size.
Some companies are only active in bioplastics while others are also active in traditional plastics.
Not all companies produce the same type of bioplastics (PLA, PHA, Bio-PE, etc).
Not all companies have the same marketing budget (multinationals vs startups).
Not all companies have the same place in the bioplastic value chain.
Some companies did an excellent marketing job in the past and can still reap the fruits today.
We combine company names and brands: some brands are known by their company name, some companies are known by their brand names.
The Visibility Ratio ratio shows how the top 20 compare to the leader. In other words, if the first company gets 100 % per cent, how much do the other companies receive compared to the first. It shows clearly that:
- Bio-on’s marketing efforts have been efficient.
- Novamont and BASF are above the pack.
- Corbion, Avantium and Neste were very close.