Marketing & Communications

Bioplastics Brands Ranking June 2019

Here are the most popular Bioplastics Brands for the month of June 2019.

The Bioplastics Brands Ranking for JUNE 2019

Period 1 June – 30 June 2019

BIOPLASTICS BRAND RANKINGJUNE
NATIVIA1
NOVAMONT2
FLOREON3
BIOAMBER4
NATUREWORKS5
BIO-ON6
MATER-BI7
ECHO INSTRUMENTS8
METABOLIX9
ARKEMA10
BRASKEM11
BASF12
ARCTIC BIOMATERIALS13
GENOMATICA14
TOTAL CORBION15
MITSUBISHI CHEMICALS16
LANZATECH17
SOLVAY18
VERDEZYNE19
REVERDIA20
KANEKA21
TAGHLEEF INDUSTRIES22
LACTIPS23
TORAY24
MITSUI CHEMICALS25
INNOVIA FILMS26
NOVOZYMES27
NESTE28
TECNARO29
BIOMER30
AVA BIOCHEM31
YULEX32
AVANTIUM33
DURABIO34
CORNWARE35
MINERV36
MYRIANT37
DOWDUPONT38
GREEN DOT BIOPLASTICS39
CORBION40
BIOME BIOPLASTICS41
YIELD10 BIOSCIENCE42
GUALAPACK GROUP43
DSM44
ROQUETTE45
VERSALIS46
TEIJIN47
COVESTRO48
FUTAMURA49
EVONIK50
CIMV51
DUPONT52
BIOCHEMTEX53
CLARIANT54
GRABIO55
ANELLOTECHN/A
APIN/A
AVANTIUM RENEWABLE POLYMERSN/A
BIOSPHERE PLASTICN/A
CARDIA BIOPLASTICSN/A
DEINOVEN/A
DYADICN/A
FKuRN/A
GC INNOVATION AMERICA (formerly known as MYRIANT)N/A
GLYCOSBION/A
GOGLION/A
GOOD NATUREDN/A
KINGFAN/A
METEXN/A
METGENN/A
MHGN/A
NURELN/A
PSMN/A
POLYONEN/A
RENMATIXN/A
SOJITZ PLA-NETN/A
SUCCINITYN/A
TEREOS SYRALN/A
TERRAVERDAEN/A
TREEMERAN/A
TRELLIS BIOPLASTICSN/A
VIRENTN/A
VINMARN/A
XINHUARUNN/A
ZHEJIANG HISUN BIOMATERIALSN/A

REMARKS

  • A small company like Floreon finds itself at the top. Is this the result of excellent World Class Marketing ?
  • We double checked and found Nativia was above Novamont for June.
  • Novamont seems to be the most famous brand….What did you expect? Mater-Bi comes also in the top ten. Italians know a few things about marketing apparently.
  • BioAmber is bankrupt but the brand is still popular.
  • Metabolix became Yield 10 Bioscience, and is still more popular than Yield 10 bioscience.
  • What a Great marketing from Bio-On !
  • Arkema and Braskem in the top 11  … of course. They did a great job in the past and Braskem is still doing it today.
  • Arctic Biomaterials can still surf on their past Awards communications.
  • Total Corbion on 14th … a bit disappointing for their calibre.
  • First Japanese company is “Mitsubishi Chemicals” on 15th place …  A bit disappointing when you see how much effort the Japanese Government made…
  • Neste on 27th place … a bit disappointing for this calibre.
  • DSM, Roquette and Futamura …. come’on guys ! Seriously ?

CLOSING REMARKS

Please take following points into consideration: Not all companies are equal.

  • Some companies are only active in bioplastics while others are also active in traditional plastics.
  • Not all companies produce the same type of bioplastics.
  • Not all companies have the same size or marketing budget.
  • Not all companies have their same place in the bioplastic value chain.
  • Some companies have brighter people on board.
  • Some companies spend their marketing budget more wisely.
  • Some companies did an excellent marketing job in the past and can still reap the fruits today.