Lego believes there’s no universal definition of “sustainable material”. They partnered with WWF to reach a definition of what is sustainable.
Lego plans to use renewable ethanol in all its polyethylene (PE) designs and to use sustainable materials in all its core packaging and products by 2030.
They launched their first toys made from sugar-cane based ethanol this year replacing high-density polyethylene (HDPE) and low-density polyethylene (LDPE) material.
Lego will exclude biodegradable plastics as they’re afraid the plastic may brittle and compromise safety, quality and durability.
Bistra Andersen, senior product manager for materials at Lego said
“We don’t want degradation to happen … for many reasons … So our focus is on the input side. We believe in durable but not biodegradable materials; we take a cradle-to-cradle approach. Due to internal analysis we have found that most CO2 [carbon dioxide] emissions come from upstream [parts of the business] and most [responsibility] lies with the polymer producers. We do want to use more renewable energy and sustainable products in production.”
- Lego is clearly becoming a bioplastics champion and advocate.
- Lego seems to have a strong sustainability strategy and doesn’t seem to be afraid to act and lead.
- Bioplastics Toys and Biotoys
- Lego Goes Bioplastics by 2025
- Toys made of Bioplastics
- Italians switch Toys Production to Bioplastics with the Minerv Supertoys Program