Lego announced in 2015 to use 100% sustainable materials for its bricks and packaging by 2030. However, the Group announced that they are aiming for 100% sustainable packaging by 2025.
Tim Brooks, VP Environmental Responsibility at LEGO said: “To support our company mission, we have a Planet Promise and we have pledged to play our part in protecting the planet for future generations. Using sustainable packaging is an important part of fulfilling that promise. By bringing forward our ambition or sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner. We’ve made good progress in the past three years, and there is still work to do.”
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Some of the packaging contains single-use disposable plastics, which are not sustainable, and in some cases cannot be recycled by consumers.
Tim Brooks added: “By 2025, our aim is that no LEGO packaging parts have to end up in a landfill. Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle.”
The LEGO Group has taken several steps to improve the sustainability of its packaging:
- Lego began using recycled plastic in packaging ‘blisters’ – transparent plastic windows of the LEGO boxes (2018).
- LEGO boxes in the US and Canada feature the How2Recycle® label promoting and providing guidance for packaging recycling (2018)
- Plastic trays used in Advent Calendars were replaced with recyclable paper-pulp trays.
- Approximately 75% of cardboard used to make LEGO boxes comes from recycled material
- The average size of a LEGO box has been reduced by 14% over the past four years, improving transport efficiency, saving on average every year over 3,000 truckloads and 7,000 tonnes of cardboard
- All paper and cardboard used in LEGO products and product packaging is recyclable, sustainably sourced and certified by the Forest Stewardship Council
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