The new line is called CELUS-BI and will reduce marine plastic pollution. Tonnes of non-biodegradable microplastics or plastic dust end up in the oceans as the results of personal care products such as microplastics with an exfoliating function from shower gels and various “rinse-off” cleansing products.
CELUS-BI® FEEL is suitable for applications where dispersion in water is highly likely such a sun screen. CELUS-BI® FEEL is a texturising agent with excellent sebum control and high compatibility with active substances, vegetable oils and fragrances.
The production capacity available for CELUS-BI® FEEL could cover the microplastics of the European cosmetics industry.
Novamont CEO, Catia Bastioli said:
“The solution to the problem of microbeads in cosmetics that CELUS-BI® FEEL and CELUS-BI® SPHERA represent is a concrete demonstration that the integrated supply chain created by Novamont over the years, and which is still evolving, is a rich source of opportunities in many sectors, both upstream and downstream. Collaboration with partners like Roelmi, that are open to innovation, competent and sensitive to issues such as sustainability, is essential. Starting from products developed jointly, it will be possible to create new alliances with companies that share our commitment to the environment and local areas in order to speed up sustainable transformation of the sector.”
- Novamont is tapping into a billion euro industry.
- Most cosmetic companies will have to switch to biodegradable microplastics to align to OECD guidelines.
- Novamont could become the best partner for the cosmetic industry.
- Novamont supplies British Government
- Catia Bastioli – Person of the Year 2017
- Novamont bio-economic model based on regional regeneration