Play the video (LinkedIn Post)
BIOME’s CEO has been one of the most consistent voices in the bioplastics industry. Whether you agree with his views or not, he has communicated his vision with consistency over the years. In that sense, he truly walks the walk.
That said, I don’t fully share his emphasis on climate change as the industry’s primary narrative. I believe it’s time for bioplastics to move beyond climate change as its default commercial marketing message.
The industry urgently needs a new value proposition. Relying almost exclusively on climate messaging is no longer enough to drive market adoption. Without a compelling post-climate-change narrative, the bioplastics sector risks limiting its own commercial potential.