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Holy Grail 2.0 enters R&D final stage and pilot launch in 2024
With the 2030 deadline looming – when 100% of plastic packaging must be reusable, easily recyclable, or compostable – the Digital Watermarks Initiative Holy Grail 2.0 is pleased to announce it is now entering the final phase of R&D trials, to validate the technology at the highest technical level (TRL9).