Category: Digital Watermark & Passport
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Holy Grail 2.0 enters R&D final stage and pilot launch in 2024
With the 2030 deadline looming – when 100% of plastic packaging must be reusable, easily recyclable, or compostable – the Digital Watermarks Initiative Holy Grail 2.0 is pleased to announce it is now entering the final phase of R&D trials, to validate the technology at the highest technical level (TRL9).
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ALDI brings products with digitally watermarked packaging to the German market
The ALDI SOUTH Group and ALDI Nord are taking part in the 3rd phase of the HolyGrail 2.0 initiative, a program driven by AIM-European Brands Associations and powered by the Alliance to End Plastic Waste. Adding watermark technology to packaging will help to improve sorting in waste facilities and boost recycling for a circular economy.
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HolyGrail 2.0 Launches Pilot Project in France
HolyGrail 2.0 launches open invitation to French operators for pilot market
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HolyGrail Digital Watermarks Evaluation
Digimarc Digital Watermarks Proven to Achieve More Accurate Sorting of Packaging Waste
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First Video Footage of Copenhagen Digital Watermark Sorting
First video footage of Holy Grail 2.0 test in Copenhagen. Sorting of Food packaging at speed of 3m/s
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P&G Goes Digital Watermarks in Germany
P1G is testing more than 100 products with digital watermarks in Germany.
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Copenhagen to Trial Digital Watermarks
AIM – European Brands Association, the Alliance to End Plastic Waste and the City of Copenhagen join forces to start semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste
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Sun Chemical Goes Digital Watermarks
Sun Chemical aka the sustainability wintersleepers.
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World First Food Grade rPP
Polypropylene (PP) is on the brink of being delisted – something that anti-plastic lobbyists might see as a small victory, yet the real issue is that if we were to eliminate plastic we risk dangerously elevating our carbon emissions.
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Circular Design Policy
Since its inception in 2010, the Ellen MacArthur Foundation has placed design as crucial to achieving a circular economy. In fact, the very first initiative from the foundation was Project ReDesign, which invited thousands of students to rethink products and systems for a circular economy.
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