Bio-PE

Good Bubble Goes Bioplastics

Good Bubble – the vegan baby skincare range backed by Deborah Meaden – is spearheading ‘a UK first’ with its latest packaging move.

Good Bubble’s new baby brand will use bottles derived from sugarcane, dubbed the ‘next generation’ of eco-friendly packaging. The ‘bio-plastic’ bottles will offer families a lower carbon alternative to standard plastic, that is fully recyclable.

Two new lines – a Baby Hair & Body Wash with Cucumber & Aloe Vera, and a Baby Moisturiser with Cottonseed & Aloe Vera – will use the bottles made from sustainable, sugarcane-based raw materials.

As sugarcane is grown it actively captures carbon from the atmosphere to alleviate the impact of climate change. Set to launch in 566 Boots stores on 10 June 2019, the products are suitable for newborns, dermatologically tested and have a no tears formulation. Both are also hypoallergenic, vegan friendly and cruelty free.

The Baby Moisturiser with Cottonseed & Aloe Vera is paediatrician approved and was recently clinically proven as suitable for sensitive and eczema-prone skin.

Founder, Amy Wordsworth, commented: “We’re immensely proud to be leading the way in the industry with our eco-friendly packaging. Plastics have come under a lot of scrutiny recently, in relation to single-use and marine pollution. But they are hard to avoid in the bathroom because they do a good job of safely containing and protecting liquid toiletries.

“As a bathroom brand focused on the next generation, it is our responsibility to use this material responsibly and try to reduce our impact on the environment wherever possible. Our new bio-plastic packaging offers families a fully recyclable, lower carbon alternative to standard plastic. The pumps are also 100% recyclable, unlike most pumps on the market which contain unrecyclable components. At £4 per product, they offer a greener option that doesn’t cost the earth,” adds Amy.

Richard Lambert, of Braskem the producers of the sugarcane bottles added: “By combining Braskem’s “I’m green Polyethylene” with their two new lines, Good Bubble is following a holistic concept complemented with bio-based packaging.

We are confident Good Bubble is taking the right step and will raise great interest from both European and non-European retailers with their new baby brand.”

This is just the latest move in Good Bubble’s mission towards more sustainable business practices. Last year, the Manchester-based brand announced their move to 50% PCR (Post-Consumer Recycled) plastic across their standard bottle range, reducing their impact on landfill and alleviating the use of fossil fuels for virgin plastic.

The brand’s investor, Dragons’ Den star Deborah Meaden commented: “I am proud to be part of a company with goodness at its heart. A fantastic, clinically tested new baby range delivered with kindness (cruelty-free) and better for our environment. I’m in!”

CLOSING REMARKS

  • They refer to it as sugar cane instead of Bio-PE or Bioplastics
  • Braskem is efficient in its communications and marketing.
  • Braskem is not the first company when it come to innovation, but let me tell you that in terms of communications and marketing…not many companies in the bioplastics industry can teach them a lesson.
  • Please note that Good Bubble managed to get Dragons’ Den star Deborah Meaden on board

OTHER LINKS

Talking about innovation, have a look at these companies:

REFS

This article as published on www.packagingnews.co.uk