Steve Savage, CEO of 1908 Brands and Boulder Clean commented,
“We are elated to partner with Braskem and take advantage of their bioplastic innovation to improve the sustainability of our Boulder Clean packaging. With the integration of carbon negative bioplastic into our latest laundry detergent container, we are taking bold action to help ensure our naturally clean products are safer for our homes and our planet.”
With availability beginning in June of 2019, Boulder Clean’s 230oz. laundry detergent container will integrate Braskem’s plant-based I’m green™ Polyethylene bioplastic into the packaging to deliver improved sustainability and reduce its overall carbon footprint. Braskem’s I’m green™ Polyethylene (PE) is a bio-based plastic made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane.
I’m green™ Polyethylene retains the same properties, performance and application versatility of fossil fuel derived polyethylene, making it an ideal drop-in substitute for conventional oil-based polyethylene.
The new, more sustainable Boulder Clean laundry container is fully recyclable through traditional post-consumer recycling channels and will be available for purchase at over 50 Costco Wholesale locations in Southern California, Arizona, Utah and Colorado.
Boulder Clean has been recognized as a 2018 U.S. Environmental Protection Agency (EPA) Safer Choice Partner of the Year. This is the third consecutive year that Boulder Clean has received this national recognition as a company that advances safer chemistry.
Cultivation of sugarcane utilized in the production of I’m green™ Polyethylene captures carbon dioxide (CO2) and releases oxygen (O2), which means Braskem’s bioplastic has a negative carbon footprint.
From a cradle-to-gate life-cycle perspective, every ton of I’m Green™ Polyethylene used in the production of packaging equates to 3.09 tons of CO2 captured from the atmosphere.
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This article was published on finance.yahoo.com