Our New Initiative
TOGETHER, WE’RE COMMITTED TO GETTING EVERY BOTTLE BACK
Our plastic bottles are made to be remade. We are carefully designing them to be 100% recyclable – even the caps. Our goal is for every bottle to become a new bottle, and not end up in oceans, rivers, beaches and landfills. And that means we are using less new plastic.
That’s why America’s beverage companies have launched a new initiative to get Every Bottle Back. This unprecedented commitment includes:
- Working with World Wildlife Fund through their ReSource: Plastic to reduce our plastic footprint.
- Partnering with The Recycling Partnership and Closed Loop Partners to modernize the recycling infrastructure in communities across the country.
- Increasing awareness about the value of our 100% recyclable plastic bottles.
- Introducing a new voluntary on-pack message to promote the recyclability of our plastic bottles and caps.