In November, I joined more than 300 volunteers in São Paulo, Brazil, as part of Dow’s #PullingOurWeight clean-up initiative — which brings together employees, partners, customers and local organizations to not only clean-up litter, but to educate “by doing” on the importance of proper disposal of waste and the value of recycling.
Arriving at our clean-up site, which was near a beautiful reservoir, it was surprising to see that a seemingly clean area at first glance was in fact polluted with an abundance of waste. In a short amount of time, our team rallied together to clean up plastic bottles, caps, straws, metal cans, paper wrappers and pieces of wood.
Our local partner, Coopercaps Cooperative, supported our efforts by sorting the collected waste that would later be sold to the appropriate recycling streams.
Why spend a day cleaning and sorting?
Because the world has a trash problem.
There’s too much waste and not enough effective waste-management systems to deal with it, especially in emerging economies such as Asia and Africa.
A lot of it finds its way into rivers or the ocean, washed up on beaches; or littering parks and natural areas, as well as our urban communities … and a seemingly pristine water reservoir.
The #PullingOurWeight event in São Paulo was just one of 175 Dow-hosted clean-ups over the last six months around the world.
Now in its second year, this initiative resulted in 18,000 volunteers cleaning up more than 175,000 pounds of waste — far exceeding 2018’s efforts, which rounded up 5,600 Dow volunteers and 52,500 pounds of trash in 55 cleanups.
A direct reflection of society’s growing concern about this issue and a desire to help on needed solutions.
In growing this program since its launch in 2018, we have identified several key learnings that have enabled us to deliver more impact and help our local communities succeed:
- Leverage global volunteer events to raise awareness: Over the past two years, Dow has leveraged the #PullingOurWeight events as an opportunity to educate employees on the magnitude of the plastic waste problem and the actions they can take to be a part of the solution. Global platform efforts allow employees to convene and not only give back, but learn more about initiatives that deliver positive social impact.
- Engage outside partners that align to a common sense of purpose: Bringing together industry partners provides the opportunity for a wider dialogue on key issues. These clean-ups have not only engaged employees, but sparked a dialog with external leaders — such as former Olympic athlete Lars Grael; and Valdemar de Oliveira Neto, Impact Business Director at Fundación AVINA, to reflect on the importance of private-sector engagement with initiatives to advance recycling, discuss new business models, new partnerships and new ways of thinking to solve this pressing global issue.
- Align efforts to a larger goal, inspiring employees to come together: Demonstrating to employees that their efforts will ladder up to a larger goal demonstrates that their contributions will be realized on a grander scale. #PullingOurWeight is part of Dow’s 2025 objective to positively impact the lives of 1 billion people; give 600,000 hours to support students and teachers in science, technology, engineering and math (STEM) education; and complete 700 volunteer sustainability projects around the world.
Waste is a fact, but it doesn’t have to be feared. We can tackle this through collection, sorting and processing; and by understanding where and why trash is finding its way into the environment, so we can stop it.
Dow is globally committed to the task.
However, for the world to ultimately be rid of litter in the environment, we must all help do our part to properly dispose of waste, practice recycling and pick up litter wherever you see it.
Published on sustainablebrands.com
Well done Dow!
Dow seems to be hitting the ball straight when it comes to taking their responsibilities.