The packaging, which took nearly 18 months to develop, makes use of Sulapac’s material innovation that is made from wood chips and biodegradable binding agents.
The various phases of the product development included tests on the material’s sensory suitability and the product’s shelf life as well as the design and printing of the final concept.
Last year, Fazer and Sulapac kicked off a partnership to research, develop and test microplastics-free, compostable packaging solutions.
The first output of the collaboration – a box containing Fazer’s traditional handmade pralines – will be available at the end of November.
“Consumers are making increasingly conscious choices when it comes to packaging,” said Nathalie Ahlström, managing director of Fazer Confectionery.
“Fazer studies and tests new alternatives continuously, and we actively aim to improve the recyclability of packaging materials. We encourage consumers to recycle after the product has been consumed and are therefore renewing the markings concerning sorting on our packages as of the beginning of 2020.”
Sulapac CEO Suvi Haimi said: “We’re proud to be furthering our vision in cooperation with Fazer. We need more bold pioneers like Fazer to be able to overcome the world’s plastic waste problem.”
Fazer said it is involved in discussions concerning the recycling and reuse of packaging materials, and also the development of new kinds of environmentally friendly packaging solutions.
Earlier this month, the company announced that 100% of its confectionery and biscuit packages can be recycled.
Published on foodbev.com
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