Joint Venture & Partnerships Marketing & Communications

BP Bunge Bioenergia Switches the Marketing Machine On

BP Bunge Bioenergia Switches the Marketing Machine On.

I hardly ever read a newspaper, but today I did. You won’t believe it but I find this ad from BP Bunge Bioenergia. …

In small capital letters at the bottom of the article … you know the ** (asterix) … you read:

  • The company based in Brazil is subject to regulatory approval
  • or litres of ethanol equivalent…

That put a smile on my face. You have to give it to BP, they seem to be good… very good in marketing! Imagine if they swing into Bioplastics!

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