Ariel and Lenor have become the latest high profile consumer brands to sign up to new plastics packaging targets, after parent company Procter & Gamble announced a goal to cut plastic packaging for its Fabric Care brands in Europe by 30 per cent by 2025.
The company said the new target marked a “key milestone” in reaching the Ariel 2030 Brand Ambition of delivering a better cleaning experience for customers that cuts resource use throughout the products lifecycle by 50 per cent by 2030, including virgin plastics.
It added that meeting the 30 per cent target would result in more than 15,000 tons a year of plastic being saved by 2025 against a 2018 baseline.
“Our Ariel and Lenor brands are pioneering packaging reduction practices that will be critical to P&G achieving our commitment to reduce virgin plastics in packaging by 50 per cent by 2030,” said Virginie Helias, chief sustainability officer at P&G. “This is one of many examples of P&G’s leadership brands innovating to inspire and enable responsible consumption.”
Specifically the company said it would replace Ariel PODS round tubs with bags, saving 75 per cent of packaging per wash. It also announced that in addition to reducing plastic use the Fabric Care brands would aim to ensure full recyclability of the packaging they use by 2022.
Marcus Gover, chief executive at the Waste and Resources Action Programme (WRAP), said the latest announcements were part of an industry-wide push to curb plastic packaging waste across ther consumer goods sector.
“We’re delighted to see P&G make further commitments to tackling plastic packaging waste,” he said. “Through ‘The UK Plastics Pact’, of which P&G is a founding member, we are working together with business, governments and citizens to transform the way we make, use and dispose of plastic – keeping it in the economy and out of the environment.”
This article was published on www.businessgreen.com