Marketing & Communications Mass Balance

Orthex Goes for Mass Balance Luran Eco

Orthex Group moves toward more sustainable raw materials in cooperation with INEOS Styrolution and BASF. Luran ECO is a styrene acrylonitrile copolymer (SAN) resulting from a cooperation between INEOS Styrolution and BASF -- BASF is always actively involved in the marketing of a new product or technology; then, after a while, they leave it up to their partners to continue solo.

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