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QUAKER REMOVES PLASTIC LIDS
Quaker has removed the plastic lids from its Oat So Simple range of porridge pots, in another step towards PepsiCo’s Sustainable Packaging Vision.
We are working to reduce the amount of plastics we use, recycle the plastics we bring to market and reinvent our plastic packaging, as we pursue a global target of designing 100% of our packaging to be recyclable, compostable or biodegradable by 2025.
This latest, simple change sees the removal of all plastic lids from a dozen Quaker SKUs, but they will retain foil lids to keep the product fresh.
“These pots are already widely recyclable, but it’s great to make another positive change. As we work towards building a world where plastics need never become waste, this is yet another stepping stone by a PepsiCo brand, this time delivering a 14% overall saving in this range’s annual plastic usage.”
Corinne Chant – Quaker Marketing Director
“Consumers are very clear that they want to see brands take a lead – we’ve achieved that here without any compromise to the consumer experience, continuing to deliver on our Winning with Purpose agenda,” she adds.