Already our PET (polyethylene terephthalate) bottles are 100% recyclable by design. Year-on-year, thanks to recycling, we are increasing the amount of recycled PET (rPET) in our bottles.
Our future is continuing to close the loop on PET bottles, new advances in bio-based PET, new enzyme recycling technologies and alternative delivery formats.
Most importantly, we know to reach our broader vision for a waste-free future, we all need to act now to ensure zero packaging (including plastics) ends up in landfill or as litter in our oceans, lakes and rivers – and more packaging gets recycled. We need to innovate and act #TogetherForCircularity!
Aiming high on recycled pet
By 2025, our goal is an average of 50% recycled PET content in all our plastic bottles.
Currently, 100% rPET in bottles is only feasible at small scale and we need to source more high-quality food-grade recycled PET to increase its use in our bottles – but we have achieved this for select brands.
Unlocking the full potential of PET bottles is a two-fold action plan: 1) Boosting PET bottle collection and recycling rates 2) Investing in innovative PET recycling solutions.
Improving our PET bottles
Our packaging research and design team systematically applies recyclable-by-design principles and conducts life-cycle analyses to continually improve our PET bottles. As a result, in the last fifteen years, we have reduced the quantity of PET needed for each liter of bottled water we produce by 22%.
Developing packaging of the future: our actions
Developing packaging from new materials
We are convinced that increasing the amount of recycled PET in our plastic bottles (as well as continuing to reduce the amount of PET needed) can improve our overall environmental performance.
Our research into bio-based PET also plays an important role. We focus on renewable plant-based raw materials that do not impact existing animal and human food production.
1 – Achieving 100% rPET bottles
2 – Using 30% vegetable-origin plastic
Levissima has pioneered an environmentally friendly bottle made from 30% vegetable-origin plastic – a solution for anyone seeking a more conscious consumption.
Offering your favorite brands in alternative formats
We offer many different packaging formats and materials: plastic, aluminum, glass, plus small and large formats depending on purpose and functionality.
Globally, PET and rPET are used in 80% of our packaging.
For regions where infrastructure means low collection and recycling rates (i.e. Asia and Africa), we promote the sale of returnable packaging – up to 40% of our total product in some regions.
Investing in innovative packaging technologies
Innovation has always driven us to pioneer new solutions in packaging and keep improving our PET bottles.
We are actively seeking out partnerships for new technologies to deliver on the promise of sustainability and circularity.
- We are pioneering 100% infinitely recyclable PET with Carbios, in a world’s first, the proof of concept for an innovative proprietary technology that can infinitely recycle PET plastic.
- As a co-founder of the NaturAll Bottle Alliance we are accelerating the development of innovative packaging solutions and diverting impact from natural resources and agriculture land is the goal.
- Perrier has launched The Next Packaging Movement, a sustainable innovation program to enable leading innovators, experts and changemakers to collaborate around packaging solutions. Biotic – one of three winners – operates in Africa producing bio-based and biodegradable plastic from agricultural waste, and at the same time creating well-paying jobs for women in the region.
- Nodax™ PHA is a biodegradable polymer for anaerobic, soil, fresh water and marine environments – offering 100% bio-based alternatives to petrochemical plastics – and we are teaming with Danimer Scientific on this all-natural and eco-friendly solution.
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