Heinz Goes Loop

We are very excited and proud to be a part of this revolutionary new scheme with Loop, and this new partnership goes one step further in our commitment to making meaningful progress towards helping the environment.

Our iconic octagonal glass Tomato Ketchup bottles will be sold, used, collected, cleaned and refilled in the new reusable packaging scheme, giving the UK even more reason to keep enjoying their dinner time staple with the unmistakable taste of Heinz.


“To improve the quality of a food product on the shelf, you must first improve the quality of the produce in the ground.” – Henry J. Heinz
Henry J. Heinz started breeding our tomatoes in 1934, helping sow the seeds of the unique varieties we grow today. Our tomatoes are redder, thicker and tastier than any you’d find in a supermarket.

The ketchup that comes out of the bottle is only as good as the tomatoes that go into it. How can we be sure of the best quality? Because our Heinz Tomato Masters – the world’s leading ketchup tomato experts – monitor every stage of their growth to make sure each tomato is as good as it should be.


Henry J. Heinz was a visionary game-changer His values still remain true today across everything we do seeking to make quality food for people, and continuously looking for ways to improve and innovate to meet emerging needs of our consumers. At Heinz we believe in minimizing waste to reduce the impact on our environment.

Our unique tomatoes grow abundantly on the vine, helping us get more from our fields, save water and cut down on waste.
Anything that doesn’t go into our ketchup gets used in feed, compost or fertilizer to help grow the next delicious crop.


We are very excited and proud to be a part of this revolutionary new scheme with Loop, and this new partnership is a key milestone in our journey to ensuring 100% of our packaging is recyclable, reusable or compostable by 2025. Our patented iconic glass octagonal Heinz Tomato Ketchup bottle is 130 years old this year and is just as relevant today as it was then, making it the perfect packaging solution for the Loop partnership-ready for refill and reuse time after time.



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