The Akron-based tire company is providing rubber for custom outsoles for several styles of shoes for men, women and kids, designed to “increase grip, stability and durability,” according to Goodyear.
“Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes,” said Christian Jurado, Goodyear’s global director of licensed products.
The so-called “Goodyear Performance Outsoles” use Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil, which is used in some of Goodyear’s top-performing tires.
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Skechers has initially launched the line with running and walking shoes, and plans to expand it this year to include athletic lifestyle, trail and work footwear.
“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers. “Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear.”
Skechers styles featuring Goodyear Performance Outsoles are available at Skechers retail stores, http://www.skechers.com and some retail locations. The shoes listed on the website Thursday start at $95.
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