Five industry leaders – retail banker Truist, sustainable technology company Footprint, healthy prepared-meals delivery service Deliver Lean, safety mobile application Safer Watch and medical transportation provider American Medical Response – have all joined the roster of teams partnering with the Miami Super Bowl Host Committee (MSBHC) for activations and official presences as the city hosts its 11th Super Bowl, a record. Super Bowl LIV, which takes place February 2, 2020, will also mark the culmination of the NFL’s centennial season.
“I often say that Miami’s not just the hottest city in America, it’s the hottest city in the world,” said Rodney Barreto, Miami Super Bowl Host Committee chairman. “It’s great to welcome these great companies into the exclusive group of those looking to be part of this huge Miami event where the world will be watching, and we simply couldn’t do it without these great partners.”
Truist will serve as the official bank of the Miami Super Bowl Host Committee and as the lead partner for the MSBHC’s Hospitality House, which will be located directly next to Super Bowl LIVE, the weeklong free festival that will span six blocks of downtown and feature concerts, games, food, NFL exhibits, demonstrations and more.
The Hospitality House will provide a dedicated space for top decision makers and C-suite executives will have the opportunity to network and be entertained with culinary and mixology demonstrations. Additionally, a Truist executive will join the SBHC board of directors.
“We are proud to partner with the Miami Super Bowl Host Committee and excited about this opportunity to introduce Truist at one of the most iconic sporting events in the world,” said Susan Somersille Johnson, chief marketing officer for Truist Financial Corporation. “We are committed to the relentless pursuit of better—better client experiences and transformative change for the communities we serve. We look forward to activating a number of unique experiences for local families and avid sports fans leading up to the big-game weekend.”
Footprint joins the Miami Super Bowl Committee’s environmental initiative, Ocean to Everglades, as the official provider of biodegradable food ware products. Footprint will be featured in the Super Bowl LIVE Environmental Village, free to the public, January 25 – February 1, 2020, showcasing two innovative exhibits of plastic-free food ware products. The partnership is in line with the recent announcement of the Miami Dolphins and Hard Rock Stadium, working to significantly reduce or eliminate single-use plastics from all sporting events.
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“Footprint is on a mission to eliminate single-use plastic,” said Troy Swope, Footprint CEO and cofounder. “Our recent survey found that 81% of consumers believe companies have an obligation to design packaging that addresses health and environmental concerns.”
DeliverLean, local healthy prepared meals delivery service will be providing pre-packaged meals for all 10,000 volunteers throughout Super Bowl week and the events leading up to the game.