The Double Sustainability Standard of Coca-Cola

Coca-Cola First to Launch Oled Packaging at Commercial Scale, but is it sustainable?

An organic light-emitting diode (OLED or Organic LED), also known as an organic EL (organic electroluminescent) diode is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound that emits light in response to an electric current.

Coca-Cola Singapore has just revealed a set of OLED sugar-free Coke bottles. Coinciding with Star Wars: The Rise of Skywalker, the bottles see Rey and Kylo Ren squaring off with light-up smart labels.

The lightsabers are connected to a printed battery that sends power to the diodes when the label is touched — completing the circuit.

The battery is able to handle a minimum of 500 touches before running out of power.

Die-hard Star Wars fans may have some trouble getting their hands on these bottles as they are limited to 8,000 pieces, and obtainable exclusively in Singapore via a social media scavenger hunt.

It will be possible to visualise a mini clip on OLED packaging in the future.

This brings us to the following question: is this sustainable? Are these OLED packaging recyclable? The answer is no.

Well done to Coca-cola for this major progress in terms of packaging technology; but not so well done in terms of sustainability.



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Coca-Cola Introduces Light-up OLED Rey and Kylo Ren Lightsaber Bottl


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