The idea for the startup, which produces packing peanuts from agricultural by-products, was conceived by Siddiqui while she was president of U of T social entrepreneurship club Enactus.
It was developed with the support of the Creative Destruction Lab, a seed-stage accelerator based at the Rotman School of Management.
Siddiqui, who graduated from Rotman Commerce, told the Globe and Mail that she went to great lengths to convince people of her product’s eco-friendly credentials.
“When people didn’t believe that it was 100 per cent compostable, I would eat the product,” she said. “People were shocked and concerned.”
She said EcoPacker’s packing peanuts are genuinely biodegradable, unlike many other bioplastic products.
“You can put it in your backyard and, after a few rainfalls, it will end up becoming part of your environment and you don’t have to put it through any industrial-level composting systems, which is usually the case with a lot of bioplastics.”
Published on utoronto.ca