A letter sent by Coca-Cola to the local council of a Belgian town is at the origin of the scandal. The town is famous for organising a music festival.
Coca-Cola strongly discourages the local council to use reusable cups and strongly encourages to use PET bottles instead.
Coca-Cola gives two reasons why the reusable cups should not be used:
- you have to employ too many people to clean the cups;
- the ecological footprint of reusable cups is worse than PET bottles because you need to use water to clean the cups.
The Belgian Government’s reaction was the following:
It’s very sad to see a company like Coca-Cola spreading false information at the Government.