Be natural; grow a better world for tomorrow
In today’s hyper-connected world, consumers have the power to influence brand propositions and agendas. 86% of consumers believe that the focus on environmental issues will continue to increase in the coming years.
They are also expecting brands to take action and be accountable for environmental concerns.
People want the brands they choose and use to have a positive impact on the world.
Promoting sustainability is one way in this direction, i.e., scaling back on limited resources and using more renewable and responsibly-sourced materials, leveraging renewable energy and leaving fossil-fuel derived materials behind. Consumers will reward companies committed to a healthier Earth with their loyalty and wallets.
Be circular; go full-circle from cradle to cradle.
A circular economy prolongs the value of products and materials; it keeps them in use for much longer, returns them at the end of life or after use, and minimises waste generation.
More brands are now taking stewardship of the entire lifecycle of the products they make. No longer are they just ‘producing and disposing of’ but they are creating systems to ensure that their products’ end or ‘renewal’ of life benefit the planet.
To participate in this initiative, consider creating a ‘closed loop’ of resource efficiencies such as recycling and reusing materials, products, and packaging.
Also, give equipment and machinery a second life through renovation and resale. Going circular boosts the economy and preserves the environment.
Be kind; create more value with less resources.
Being efficient is crucial, and brands are tackling this in various ways, aiming to do more with less, e.g., by using packaging with lighter materials, or using innovative materials that are kinder to the planet.
They’re also investing in equipment that consumes fewer utilities such as energy, water, and manufacturing materials.
In today’s climate, every effort to minimise carbon footprints, reduce waste and improve the use of existing resources will help to ensure a better and sustainable future for the generations to come.
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