EU Packaging Retail Trends

Mobile Plastic-Free Concept Store on Tour in Europe

NL retailer Ekoplaza launched a plastic-free aisle in one of its stores earlier this year and is now taking this concept on a road tour in Europe. 

It started in February this year with 700 products free from single-use plastic packaging in one Amsterdam store. The company has since rolled out 1,370 plastic-free products in its 74 branches across the Nl.

They’re now launching a mobile plastic-free supermarket truck that will be travelling across Europe to promote a plastic-free way of life.

The products in the plastic free supermarket truck are packaged with bioplastics, metal, card and glass packaging.

This mobile plastic free supermarket truck was created in partnership with campaign group ‘A Plastic Planet’ and launched yesterday (28 June) at a global ocean summit in the Hague. The Ocean Summits have been developed by Volvo and the UN Environment Programme Clean Seas Campaign.

Ekoplaza’s CEO Erik Does said:

“They (plastic free aisle) have inspired our customers to eliminate plastic from their weekly food shop. We are proud to be working to create a truly plastic-free future for food and drink retail.”

Sian Sutherland, Co-Founder of A Plastic Planet, commented:

“In a world suffocating in plastic, plastic-free aisles offer our best chance of freedom. They give shoppers who no longer want to be part of the plastic problem the choice to be part of the plastic solution. The last 18 months have been a huge wake-up call for all of us. Now we know what we know about the result of our plastic addiction, let us not be the generation that caused this but did not do enough to change our ways.”

All the products on the plastic free supermarket truck will bear a new “Plastic Free Trust Mark”, which means that the product is free from plastic packaging. The label was already adopted by UK retailer Iceland in May.

A Plastic Planet defines bioplastics as ‘plastic-free’ because they are certified as compostable, either at home or in industrial facilities.

The group’s website states that the bioplastic packaging should be placed into food waste bins rather than residual waste.

However, it relies on the assumption that consumers have access to food waste collection services and that these waste management services have the ability to process bioplastics.


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