World Bio Markets 2018

WHAT ROLE DOES BIO-BASED PLAY WITHIN CIRCULAR ECONOMY

Interview 1: Supporting and regulating a sustainable bio-economy
Interview 2: The bio-economy as a tool for managing carbon
Interview 3: Riding the green wave
Interview 4: Building a bio-based portfolio
Interview 5: A look at the investment landscape: what are the opportunities and challenges?
Interview 6: Status and outlook for the European bio-economy
Panel discussion: Enabling the ongoing success of the bio-economy.

BIO-BASED SUPPLY CHAIN & SUSTAINABLE FEEDSTOCK RESSOURCES

Supply Chain Visibility: Securing Sustainable Feedstock Resources
Local, regional and global knowledge: developing relationships with farmers and logistics partners
Enabling scalability, sustainability, and consistent supply through effective supply chain management
Why there is no point in being renewable if we are not a more sustainable solution
Getting the most out of non-food biomass
Panel discussion: Bringing the whole value chain together

ROOM 1

STRATEGIC DEVELOPMENT OF BIO-BASED CHEMICALS

What does it take to build a successful industrial bio-technology business?
Renewable molecules move into petrochemical factories
Case study: Developing a competitive, bio-based business arm
Case study: Achieving a world-leading position in FDCA and PEF
Creating the right conditions for success in the bio-economy
Panel discussion: Challenging existing chemical industry business models
Bio-Based Chemical Investments and Partnerships
Case study: BBI JU: how the public-private partnership is shifting the gear in European bio-based industries sector
Working with partners across a complex value chain
Investing and partnering to deliver new and innovative offerings
Finding the right chemical platforms and building blocks for your business
Partnering for competitive advantage
Getting the most out of investments and partnerships to expand your business at the right time
Panel discussion: Making partnerships work

ROOM 3

HOW DOES BIO-BASED FIT WITHIN OVERALL SUSTAINABILITY STRATEGIES?
Sustainability metrics: the importance of a secure and sustainable supply chain
Sustainable business cases: delivering value for all parties
Challenges of creating decision criteria between different lenses of sustainability
Sustainability: the most important requirement (except a few others)
Case study: Collaborating to achieve sustainability goals: using renewable raw materials to conserve fossil resources and capture carbon
Panel discussion: Achieving sustainability targets.
CIRCULAR BUSINESS MODELS

If a circular economy is to be achieved, new thinking and new ways of approaching customers are required. This session will look at a range of business models from different sectors and examine how they are innovating in their approach to launching sustainable product lines.
Moderator: Adam Lusby, Founder, CE Optimal

Cleaning performance vs. plant-based formula: the irreconcilable actors of sustainability?

Challenges of different regulatory markets for testing, certification, and approvals.
Identifying your target customers.
Developing a targeted marketing campaign around your product.
Guillaume Lebert, Sustainability Senior Scientist – Fabric Care Europe, Procter & Gamble

Case study: Bringing diapers into the circular economy

Technology for recylcing cellulose from used diapers to create bio-products
Funding sources for the EMBRACED diaper recycling project
Waste sanitory product collection models
Marcello Somma, Head of R&D and Business Development, Fater Group
Marieke Van Nood, Strategic Advisor, AEB Amsterdam

Building a sustainable business from the ground up

Sustainable entrepreneurship: finding the right niche.
Securing investment for sustainable products.
The journey from concept to customer.
Jea So, CEO/co-founder, 100 BIO

How is innovation in materials a force for sustainability and change in the fashion world

Eva Van Der Brugge, Innovation Manager, Fashion for Good

Case study: Re-thinking product lifecycles

A concrete example of how a circular model can work.
Deriving value from waste streams.
Using your customers as your supply chain.
Reimer Ivang, CEO, Better World Fashion

Panel discussion: New models for the circular and bio-economy

Are circular and bio-based models compatible with each other?
What does a circular business model look like?
How can businesses change the mindset of their employees and customers?
What are the challenges of achieving commercial success through a circular or bio-based model?
Panelists:
- Guillaume Lebert, Sustainability Senior Scientist – Fabric Care Europe, Procter & Gamble
- Marcello Somma, Head of R&D and Business Development, Fater Group
- Marieke Van Nood, Strategic Advisor, AEB Amsterdam
- Reimer Ivang, CEO, Better World Fashion
- Jea So, CEO/co-founder, 100 BIO
- Eva Van Der Brugge, Innovation Manager, Fashion for Good
- Kirsi Seppalainen, VP, Strategic Projects, Stora Enso

ROOM 1

BRANDS AND PRODUCERS PANEL: COLLABORATING ACROSS THE VALUE CHAIN TO CREATE SUSTAINABILITY SOLUTIONS

Bio-based chemicals are competing against well-established oil-based materials, and without support and engagement success will be tough. There needs to be a dialogue and exchange along the value chain and in particular between end users and the producers of bio-based materials. In this session, leading brands and chemicals manufacturers will come together to discuss where they can link up and where the opportunities lie.
Educating brands about the opportunities offered by bio-based and the challenges faced in bringing chemicals to market.
How can producers and end users work together to create quality specifications, tests, and performance metrics that suit bio-based materials?

What levels of cost savings/performance advantages are needed to make bio-based chemicals an exciting and viable alternative?
Identifying commercial niches that bio-based products can fill.
Finding the right bio-based and sustainable ingredients to meet consumer needs.
Moderator: Melanie Williams, Director, Melanie Williams Consulting

Brand perspectives on bio-materials: presenting the results

Zoe Volioti, Consultant, Sustainability Consult

Lessons learned froma federal government procurement regulation and certification and labeling initiative for bio-products. David Babson, Senior Advisor, US Department of Agriculture

Panelists:

- Søren Kristiansen, Senior Technology Director Materials, Lego

- Jean-Luc Dubois, Scientific Director, Arkema

- Marcel Lubben, President, Reverdia

- Zoe Volioti, Consultant, Sustainability Consult
- Samir Somaiya, Chairman & Managing Director, Somaiya Group/Godavari Biorefineries

- Kate Lewis, Deputy Program Manager, Bio-Preferred, US Department of Agriculture

PROCESS EFFICIENCY, RESEARCH, AND INNOVATION

For any company producing bio-based materials and products, process efficiency is immensely important. Getting this right is the key to being cost competitive and building a solid platform for growth. This session will look at new and evolving technologies to make the production process cheaper and reach commercial scalability.

Moderator: Flavio Benedito, Innovation Manager, Research and Innovation, Cefi

Producing cost-advantaged building blocks and polymers for cheaper production

If bio-based alternatives are to compete with traditional, oil based chemicals, they must do so on either cost or performance. This presentation will identify where savings can be made in order to develop quality chemicals at an attractive price-point.
David Sudolsky, Chief Executive Officer, Anellotech

Competing in a changing business environment: the new rules

When cost cutting is necessary but not enough, what is available?
The ’New Rules of Thumb’ for competitive advantage
Using digital tools as servants, not masters, to support key advantage
Petri Vasara, Vice President and Head of Global Consulting Practice, Poyry

Case study: Why Total believes in bio-based

Changing market factors in a traditionally oil-dominated industry.
The opportunities and challenges of making the move into bio-based solutions.
How can Total’s products help customers achieve their sustainability goals without compromising on performance?
Clarisse Doucet, R&D Prospective Innovation manager, Total Special Fluids

Achieving commercial success in new ventures

Raising capital for new developments
Ensuring sustainability of feedstocks
Social impact: delivering jobs and sustainable development
Jim Mahoney, Chief Executive Officer, Novomer

Clustering and symbiosis in industrial biorefinery systems: The Amsterdam case

What are the general challenges for ports and landlords in the current bio-based economy?
What is the strategy to cope with the uncertainties in business cases?
In what way can ports supply additional value for bio-based projects besides plain funding?
Micha Hes, Business Development Manager, Port of Amsterdam

Panel discussion: Competing with fossil-based chemicals

Can bio-based producers reduce costs and also increase margins?
What’s the role for automation in delivering efficiencies?
Repurposing existing technologies and facilities for new technologies.
Panelists:
- Petri Vasara, Director and Head of Global Consulting Practice, Poyry
- Clarisse Doucet, R&D Prospective Innovation manager, Total Special Fluids
- David Sudolsky, Chief Executive Officer, Anellotech
- Micha Hes, Business Development Manager, Port of Amsterdam

ROOM 3

UNDERSTANDING AND ENGAGING WITH THE CUSTOMER BASE

Yes, consumers are becoming more aware of sustainability. But this doesn’t necessarily translate to a business case. How do brands gear their business models to take advantage of these opportunities, and how can sustainability confer a commercial advantage beyond just a green principle?
Moderator: Melanie Williams, Director, Melanie Williams Consulting

Defining the target market for bio-based products

Sustainable choices: a luxury or a key buying factor?
What customer segments buy bio-based products?
Choosing the right channels and locations to sell sustainable products
Stephanie Triau, Co-founder and CEO, Bioserie

Creating a green image for your brand

Telling sustainability stories: creating the right narrative for your bio-based product
Beyond bio-based: what other sustainability considerations do customers care about?
Defining your online presence: Using social media and digital channels.
Michael Duetsch, Director, UPM Biochemicals

Educating consumers about bio-based alternatives

What should you emphasize about your product? Is green always the right message?
Communicating the benefits of bio-based clearly in marketing and branding messages.
Involving customers in your sustainability journey – using campaigns and social media to drive awareness.
Mark Geerts, Chief Executive Officer, Paperfoam

Can we make sustainability an option for everyone?

Do price sensitive customers still care about sustainability?
Employing bio-based solutions at the same quality and price.
Can bio-based materials be cheaper than traditional alternatives?
Johan Bruck, Deputy Materials Innovation Development Leader, IKEA

Tailoring sustainable solutions to customer needs

How to talk to customers about sustainability?
Identifying a customer’s sutainability goals
Mapping a path to sustainability – balancing price and performance
Reyna Bryan, Director of Strategy, Elk Packaging

Panel discussion: Getting the messaging right

Knowing your customer: who buys green?
Maximising social media and digital channels for marketing and branding.
In some cases does green carry with it negative connotations of lower quality?
Panelists:
- Reyna Bryan, Director of Strategy, Elk Packaging
- Johan Bruck, Deputy Materials Innovation Development Leader, IKEA
- Michael Duetsch, Director, UPM Biochemicals
- Stephanie Triau, Co-founder and CEO, Bioserie
- Mark Geerts, Chief Executive Officer, Paperfoam

ROOM 1

SCALE-UP AND COMMERCIALISATION

Building the right business platform to take the business to the next level is one of the hardest challenges we face. Commercial skills are needed to blend with the scientific expertise, while scale-up presents new and unforeseen challenges.
Moderator: Marcel van Berkel, Project Director, Bio-Based Delta

From pilot plant to commercial scale: reducing the time to market

Co-operation and joint development of industrial processes among SMEs
Incubating innovation and new technology development
Putting the right technology and processes in place to make your project a success
Joachim Schulze, Managing Director, EW Biotech

How digitalization can accelerate innovation and product launch

Agile and digital methodologies versus traditional stage-gate
Find new markets and validate applications faster and with fewer resources
Accelerate market penetration for your new product launch
Christophe Cabarry, Chief Executive Officer & Founder, SpecialChem S.A

Knowing your market: what need are you serving?

Definining your target market.
Creating a dialogue with brands and end users – overcoming misconceptions and resistance to bio-based.
Targeted R&D to fill commercial niches and satisfy end user needs.
Steve Cohen, Director, Catalyst and Chemicals Technology, Elevance Renewable Sciences

Case study: Commercialising cellulose nanocrystals (CNC)

Making a 1000 fold scale-up from pilot scale to demonstration scale
Commercial applications of bio-based nano-technology
R&D to develop new products and applications of CNC
Antoine Charbonneau, VP Business Development, Celluforce

Panel discussion: Achieving commercial success

Testing, R&D, and proof of concept: the unique challenges of bringing bio-based chemicals to scale
Are there ways of shortening the scale-up process?
What skills are needed to take a product from land to brand?
Panelists:
- Joachim Schulze, Managing Director, EW Biotech
- Steve Cohen, Director, Catalyst and Chemicals Technology, Elevance Renewable Sciences
- Dhivya Puri, Senior Technical Lead, Research and Development, Fiberight
- Christophe Cabarry, Chief Executive Officer & Founder, SpecialChem S.A.
- Antoine Charbonneau, VP Business Development, Celluforce

ROOM 3

DEVELOPING INNOVATIVE AND VALUE ADDED GREEN PRODUCTS

A sustainable product will only reach commerical success with the right messaging in a recepive market. If your bio-based products are more expensive there needs to be a reason for the price tag beyond “the green factor”, for consumers to choose your product.
Moderator: Christiaan Bolck, Program Manager, Wageningen Food & Bio-Based Research

Maintaining quality when using bio-based materials

Why make the move to bio-based?
What are the challenges of sourcing bio-based materials that meet quality standards?
Matching performance with traditional oil-based materials.
Keeping costs down during production to make bio-based worthwhile.
Kati Randell, Senior Manager, Strategic Packaging Development, Paulig

Case study: Enzymatic PET recycling processes: enabling the circular economy

An overview of the global PET market
Leveraging the properties of enzymes to extend the performance and life cycle of PET plastics
Moving from a disruptive innovation to an industry leading technology
Martin Stephan, Deputy Chief Executive Officer, Carbios
Jean-Marie Julien, Materials Strategy Manager, L’Oreal

Cellulose an abundant super material for added value green products

Tiina Nakari-Setälä, Vice President Research, VTT Technical Research Centre of Finland Ltd

Working in collaboration to create value added products

A new approach to understanding end user needs.
Beyond the material: developing bio-based products that delight customers.
Working with partners across the value chain.
Charlie Dimmler, Founder & Chief Executive Officer, Checkerspot

Panel discussion: Opportunities and new uses for bio-based materials

What new performance capabilities can bio-based chemicals deliver?
Identifying opportunities in the market.
Bringing a new product to market: efficiency in the R&D and testing phases.
Panelists:
- Tiina Nakari-Setälä, Vice President Research, VTT Technical Research Centre of Finland Ltd
- Charlie Dimmler, Founder & Chief Executive Officer, Checkerspot
- Kati Randell, Senior Manager, Strategic Packaging Development, Paulig
- Jean-Marie Julien, Materials Strategy Manager, L’Oreal